5 WooCommerce Email Marketing Tips to Boost Revenue

Email marketing remains one of the highest ROI channels for e-commerce. For WooCommerce store owners, connecting your shop to a powerful email platform like Flodesk can unlock significant revenue through automation and design.

Here are 5 tips to level up your WooCommerce email marketing strategy.

1. Master Abandoned Cart Recovery

The average cart abandonment rate is nearly 70%. That means for every 10 sales you make, you lose roughly 23 potential customers at the checkout page.

Checkout recovery is your first line of defense. By setting up an automated workflow that triggers when a customer leaves their cart, you can bring them back to complete the purchase.

  • Tip: Send the first email 1 hour after abandonment.
  • Tip: Include a dynamic link that restores their cart with one click.

2. Leverage Behavior Segmentation

Not all customers are the same. Sending the same newsletter to everyone is a recipe for low open rates. Instead, use behavior segmentation to target customers based on their actions.

With Flodesk integration, you can segment users who:

  • Purchased a specific product category (e.g., “Men’s Apparel”).
  • Spent over a certain threshold (VIP customers).
  • Haven’t purchased in 6 months (Win-back campaigns).

3. Automate Post-Purchase Sequences

The relationship shouldn’t end at the “Thank You” page. A post-purchase automation is crucial for building loyalty.

  1. Immediate: Order confirmation and thank you.
  2. 3 Days Later: Educational content on how to use the product.
  3. 14 Days Later: Request for a review or user-generated content.

4. Design On-Brand Emails

WooCommerce default emails often look transactional and plain. Flodesk allows you to bring your brand’s aesthetic into every inbox. Beautiful, responsive designs build trust and keep your brand top-of-mind.

5. Integrate Forms with Contact Form 7

If you use Contact Form 7 on your WordPress site, ensure those leads aren’t getting lost. Sync them directly to your Flodesk segments so you can nurture inquiries into customers automatically.

Ready to get started?

Flodesk for WooCommerce makes it easy to sync your customers, orders, and abandoned carts directly to Flodesk. Get the plugin today and start recovering lost revenue.